Countryside Alliance, Countryside Alliance Wales, Scottish Countryside Alliance, Countryside Alliance Ireland, Fishing for Schools, and Future Countryside are trading names of The Countryside Alliance Foundation, a registered charity in England and Wales (Charity No. 1121034). The organisation is committed to protecting your privacy and ensuring your personal data is handled in accordance with relevant data protection laws.
All activities and initiatives under the Countryside Alliance and its associated branches operate with the utmost respect for your personal information. The organisation’s registered office is located at China Works, Black Prince Road, London, SE1 7SJ, UK, where you can direct any inquiries about privacy or data protection.
For further information regarding our privacy practices and to view our full privacy policy, see below or contact us directly at our registered office.
For the purpose of the UK General Data Protection Regulation, the data controllers are:
- The Countryside Alliance Foundation, China Works, Black Prince Road, London SE1 7SJ
We collect your information when you:
- Sign up for membership, make a donation, purchase our products, or communicate with us.
- Attend events organised by independent third parties (e.g., county shows or the London Marathon) who share your data with us upon your explicit consent.
- Use our websites or web applications, where cookies and device information are used to improve your experience.
We may also combine your information with publicly available data or data from third parties (e.g., social media, comparison sites, Companies House) to better understand your interests.
The information we collect depends on your interactions with us but generally includes:
- Your name, contact details, date of birth, and communication preferences.
- Device and usage information when you use our websites or web applications.
- Specific information related to events, awards, donations, and purchases.
We use your data primarily to:
- Provide services, products, and information you requested.
- Manage donations and memberships.
- Improve our services and tailor communications.
- Comply with legal obligations.
The type and quantity of information we collect and how we use it depends on why you are providing it.
Membership, Donations, Events, E-lobbies and Purchases
If you purchase a Countryside Alliance or The Countryside Alliance Foundation membership, make a donation, sign up for an E-lobby, sign up for an event or buy something from our shop, we will usually collect:
Your name
Your contact details
Your date of birth
Any telephone number used to contact us
If you have contacted us via the internet, we will also collect:
The Uniform Resource Locators (URL)
Internet Protocol (IP) address used to connect your computer to the Internet
Clickstream to, through and from our site, and other information about your visit
Your browser type and version and login information
Where it is appropriate we may also ask for:
Information relating to your countryside information
The reason for your donation (not compulsory)
Countryside Alliance Awards:
The Countryside Alliance collects, stores and processes individuals' data in order to consider nominations and award accolades from time to time. We will usually collect:
Your name
Your contact details
Nominee's name / business name and contact details
We will only use your personal information when the law allows us to. Most commonly we will use your personal information where we need to perform the contract we have entered into with you, where we need to comply with a legal obligation or where it is necessary for our legitimate interests or those of a third party (and your interests and rights do not override those interests) including the following:
Providing you with the services, products or information you asked for
Administering your donation or supporting your fundraising, including processing gift aid
Promoting the rural way of life
Keeping a record of your relationship with us
Ensuring we know how you prefer to be contacted
Understanding how we can improve our services, products or information
Sharing your information with a partner in relation to an event
Automated decision-making profiling
If you enter your details onto one of our online forms, and you don't 'send' or 'submit' the form, we may contact you to see if we can help with any problems you may be experiencing with the form or our websites
In addition, we may disclose your personal information to third parties in the event that we sell or buy any business or assets (in which case we will disclose your personal information to the prospective seller or buyer) or if we are under a duty to disclose or share your personal information in order to comply with any legal obligation or enforce or protect any contractual or other rights, property or safety of our members or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
If we intend to use your personal information for any other purpose other than as listed above, we will notify you of such new purpose prior to such activity commencing unless we are unable to do so by law or it would require a disproportionate effort.
We do not anticipate that your personal information will be transferred except in relation to certain third-party business partners and sub-contractors who provide data processing, data storage, technical, payment and delivery services, advertising networks, analytics providers, search engine providers, credit reference agencies and other back office support services.
We collaborate with third-party providers to track and analyze website usage, measure advertisement effectiveness, process payments, and perform other key functions. These services help us tailor our offerings and ensure essential website operations, such as secure access and smooth page navigation.
Third-Party Providers and Their Privacy Policies:
- ESco - Privacy Policy
- HubSpot - Privacy Policy
- Oscar Research - Privacy Policy
- AirCall - Privacy Policy
- Flinder - Privacy Policy
- Howdens Insurance - Privacy Policy
- Dialogue - Privacy Policy
- Civica - Privacy Policy
- PayPal - Privacy Policy
- CFP - Privacy Policy
- Squarespace - Privacy Policy
- Typeform - Privacy Policy
- British Hound Sports Association - Privacy Policy
- SurveyMonkey - Privacy Policy
For more information on our partners, please contact us.
You have the right to:
- Access, update, or request deletion of your data.
- Object to or restrict processing.
- Withdraw consent for data usage at any time.
ou have a right to ask us whether and how we are processing your personal information, to request access to your processed personal data, to obtain information in relation to the purpose of such processing, the type of information processed, the sources and recipients of your information, how long we store your information, whether we use automated decision making software, to correct inaccurate and complete incomplete information, to stop or restrict the scope of processing some or all of your personal data and to stop all automated decision-making processing.
You also have the right to ask us to erase your personal information and if it is not necessary for the purpose you provided it to us for (e.g. processing your donation or registering you for an event), or you have withdrawn your consent for such processing and such processing is not for a task in the public interest or for public health, or necessary to pursue our or a third party's legitimate business interests, or required by law or litigation, we will do so without delay. We will also take reasonable steps to make any other third parties to whom your information has been shared aware of your erasure request.
You have a right to ask for a copy of the information we hold about you which we will do free of charge. You may request a copy in an electronic format so that you can easily store it for your personal use and transmit it electronically to a third party. If there are any discrepancies in the information we provide, please let us know and we will correct it.
By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can also ask us to give you a copy of the information and to stop using your information for a period of time if you believe we are not doing so lawfully. To submit a request by email, post or telephone, please use the contact information provided above.
Our address is China Works, Black Prince Road, London SE1 7SJ. You can contact us by post at the above address, by email at digital@countryside-alliance.org or by telephone on 020 7840 9200.
We have appointed a data privacy manager to oversee compliance with this privacy notice. If you have any questions or concerns about this privacy notice or how we handle your personal information, please contact the data privacy manager on 020 7840 9200 or digital@countryside-alliance.org
You have the right to make a formal complaint with the Information Commissioners Office (ICO), the UK supervisory authority for data protection issues. If you have a complaint about our use of your information, you can contact the Information Commissioner's Office via their website at https://ico.org.uk/make-a-complaint/ or write to them at:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
To exercise your rights, contact us at digital@countryside-alliance.org or via our postal address.
At The Countryside Alliance Foundation, we are committed to providing excellent service to all our members and supporters. However, we recognise that sometimes things may not go as expected. This procedure outlines how you can raise a complaint and the steps we will take to address it.
1. Informal Resolution
We encourage you to raise any concerns directly with the membership services team in the first instance. Many issues can be resolved quickly and informally. You can reach us via phone, email, or by post.
2. Formal Complaint
If your concern is not resolved informally, or if you prefer to make a formal complaint, please do so in writing or by email. Include your name, contact details, and a detailed description of the issue. Send your complaint to:
Lottie Clinch
China Works
Black Prince Road
London
SE1 7SJ
lottie-clinch@countryside-alliance.org
We will acknowledge receipt of your complaint within 5 working days.
3. Investigation
We will thoroughly investigate your complaint. This may involve reviewing relevant documents, speaking with involved parties, and gathering additional information. We aim to complete the investigation within 20 working days. If more time is needed, we will notify you of the revised timeline.
4. Outcome
Once the investigation is complete, we will provide you with a written response detailing our findings and any actions we will take. If your complaint is upheld, we will explain the steps we are taking to rectify the situation and prevent similar issues in the future.
If you have questions or complaints about how we handle your data, contact our Data Privacy Manager at 020 7840 9200 or digital@countryside-alliance.org. You may also contact the Information Commissioner’s Office at www.ico.org.uk.
The Countryside Alliance, Countryside Alliance Wales, Scottish Countryside Alliance, Countryside Alliance Ireland, Fishing for Schools, and Future Countryside are trading names of The Countryside Alliance Foundation, a registered charity in England and Wales (Charity No. 1121034). Below is a summary of the trademark registrations held by the organisation:
-
Scottish Countryside Alliance (Word)
- Retail services connected with the sale of clothing, headgear, and Christmas cards.
- Political lobbying.
-
Countryside Alliance (Word)
- Retail services connected with the sale of clothing, headgear, and Christmas cards.
- Political lobbying.
-
Countryside Alliance Foundation (Word)
- Printed publications, instructional and teaching material.
- Business management, promotional services, and retail services.
- Fundraising for charity.
- Education, training, entertainment, and cultural activities.
-
Countryside Alliance Ireland (Word)
- Printed publications, instructional and teaching material.
- Advertising, business management, and retail services.
- Education, training, and cultural activities.
- Legal services and political lobbying.
-
Casting for Recovery (Word)
- Printed publications, instructional and teaching material.
- Education, training, and cultural activities related to fishing.
-
Game to Eat (Figurative)
- Promotion of the consumption of game.
- Nutritional information about food.
-
Fishing for Schools (Figurative)
- Printed publications, instructional and teaching material.
- Education, training, and cultural activities related to fishing.
-
Countryside Alliance (Figurative)
- Wide range of services including printed publications, clothing, advertising, education, and political lobbying.
-
Countryside Alliance Awards (Figurative)
- Printed publications.
- Organising awards, educational and cultural events.
-
Future Countryside (Word and Figurative)
- Printed publications and educational activities.
-
Campaign for Shooting & Hunting (Word)
- Political lobbying.
-
British Field Sports Society (Word and Figurative)
- Printed publications and educational activities.
These trademarks represent the various activities, products, and services associated with the Countryside Alliance and its related entities, including educational materials, political lobbying, promotional services, and event organisation.
We use automated profiling techniques to ensure communications are relevant and timely, providing an improved experience for our supporters. Profiling allows us to understand our supporters and make appropriate requests for support.
Our marketing communications include updates about our latest news, campaigns, and events. If you prefer not to receive marketing communications, you can opt out at any time via email at digital@countryside-alliance.org.
If you are an existing member, we will only contact you by electronic means (e-mail or SMS) with information about similar goods and services. If you are a new member, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have explicitly consented to this. If you are happy for us to use your data in this way, and to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form).
We may wish to contact you directly via Whatsapp. To ensure sufficient data protection, we use Whatsapp Business services which directly require your consent to use Whatsapp to contact you. Only where you consent will Whatsapp process your data for the purposes of these communications.
You have the right to ask us not to process your personal information for such marketing purposes. You can exercise your right to prevent such processing by checking certain 'opt out' boxes on the forms we use to collect your data. Our forms have clear marketing preference questions and we include information on how to 'opt out' when we send you marketing. If you don't want to hear from us, that's fine. Just let us know by 'opting out' when you provide your data or contact us on digital@countryside-alliance.org.
Except where mentioned, we do not sell or share personal details to third parties for the purposes of marketing. But, if we run an event in partnership with another named organisation your details may need to be shared.