This week (11th October) the Countryside Alliance's Head of Political Department James Legge appeared before the Public Bill Committee (see from 10.30am on this transcript) to give evidence to MPs about the Digital Economy Bill which is currently making its way towards the Statute Book. James appeared alongside Peter Moorey of consumer group "Which?" and both were questioned about the Universal Service Obligation, the consumer experience and the practicalities of rolling high quality infrastructure out in the countryside. James' contribution saw him make the point that broadband should be a matter of fact in the countryside, like electricity and water supply. He also said that consumers should be able to compare broadband connectivity before committing to any contracts, making the point that "empowering the consumer is key, there needs to be an easier way of identifying the best speeds and provider in a local area." James also stood up for rural business, saying that there is a huge opportunity for growth in the rural economy if only the digital infrastructure can support entrepreneurs.