Date for the Diary – Great British Game Week announced

In its fifth-year the Great British Game Week is returning next month, November 18^th to 25^th, to celebrate wild game to it widest ever audience.

BASC's Taste of Game, Countryside Alliance's Game to Eat and, in its first year the British Game Alliance are excited to collaborate to promote wild game to both beginners and experts in the game world.

Great British Game Week provides the opportunity for businesses and individuals to push the health, taste and environmental benefits of eating wild game to new markets and audiences. The week is a portal for wild game to hit new heights in butchers, pubs, restaurants and at home.

Jack Knott, Game to Eat campaign manager, said: "Great British Game Week provides the perfect opportunity to raise the awareness of this fantastic source of protein. The week is open to all and we look forward to welcoming all chefs, butchers, game dealers and home cooks."

Tom Adams, Managing Director of the British Game Alliance said: "The BGA is really excited to be launching its quality assurance scheme, giving more stockists and consumer's confidence in the source of their game. Great British Game Week is a great opportunity for people to think differently about game, after all it's the healthier alternative to chicken".

Taste of Game's Annette Woolcock said: "Great British Game is the ideal opportunity to showcase our game meat industry whilst highlighting the natural landscapes it inhabits. Each year more artisan businesses are developing game meat products and this year we will see more game in supermarkets so let's celebrate it"